1998 saw the label release 23 albums through Universal, most of which sold millions.
One of the biggest (and shittiest) songs of 2017 is ‘No Limit’ by Oakland’s G-Eazy, a rapper who looks like a Fast and The Furious movie come to life, who only ticks the “I’m a soldier” box in his ‘No Limit’ song.īut at the peak of its late-’90s fame, Master P’s No Limit Records was an inescapable hip-hop brand, bleeding its way onto the radio all over America, into fashion and even into the sports world. ONCE a month, somewhere in the world, a rapper releases a song called ‘No Limit’ that states they have “no limits”, maybe drops a reference to Master P, mentions the fact they’re a soldier, and if you’re lucky, they’ll throw in an “UHHHH” too.